Data Warehousing and Business Intelligence

16 January 2011

Team Setup for DWBI Projects

Filed under: Business Intelligence,Data Warehousing,Other — Vincent Rainardi @ 8:40 am
Tags: , ,

A few people contacted me with regards to the team setup for a BI/DW project. One of the feedback I received was something like: I’m a PM, I’m running a BI project. It’s MSBI end to end. DW/DM on SQL05, IS as ETL, RS reports, AS cubes. I have 3 people working on the project: 1 ETL developer, 1 report/cube developer and 1 data architect/modeller. How do I run the project to ensure that everybody is “loaded”, i.e. in the first month when the DW is being modelled/designed, the report/cube guy will not be doing anything, and ditto is the ETL guy.

Another feedback I received today was: My experience from my clients is that the BI teams most often tend to be (way) too small for the task at hand. In the Kimball books they suggest a team setup with a multitude of roles spread on preferably as many people, when comparing that to my reality the gap is huge where most roles do exist but only spread over a handful people. I find it a bit hard to separate concerns too much since everything within BI/DW is interconnected, architectural needs are often captured through report demands, two ends of the rope. What’s a good team size and setup (of course this is related to the project size but in general)?

I’ve written about this topic on chapter 3 (DW Development Methodology) of my book, and early part of chapter 4. But for now I’ll just focus on directly addressing the 2 situations above.

I’m a believer that we learn better from examples, rather than from theory. So I will explain this team setup thing using an example. The project is a very small, only 4 people on the project.

Team Members

In this project we have 4 people: 1 architect, 1 BA, 1 PM, 1 BI Developer. Because the project is very small, we want a hands on architect. Do not use architects who can only do data modelling. Advertise for “BI architect”, not for “data architect”, they are completely different. The architect must have a DBA experience, i.e. they know how to partition a table, update statistics, etc. When selecting a PM, choose someone who has delivered at least 3 DWBI projects. And ask which part of the DWBI project he delivered, because some PM only did part way through the project, e.g. just the reporting part. It is better to pay an experienced PM highly, then an inexperienced PM cheaply. Do not use PMs who are not a DWBI PM. I know that a DWBI PM is difficult to get, but it is a must that you use a DWBI PM, not a “App Dev” PM or any other PM.

The BI Developer must be an all-rounder. Throw away people who can only do RS or IS. He or she must be able to do T-SQL, IS, RS and AS. I know they are more expensive, but you have no chance of succeeding if your developer is 1 one sided (i.e. just RS). And choose someone who has delivered at least 3 BI projects. Do not use developers who done less than 3 projects. And ask which part of the BI project they did, i.e. ETL or report. Pick a BA who really understands the business. Ideally he/she has been with the business for at least 3 years. The BA will be involved throughout the project, all the way to the end.

The goal of the project is to build a data warehouse on SQL Server 08, with 10 reports and 3 cubes (TBD), in 6 months. Say it’s a utility company, selling gas & electricity to 3 million customers. The source is 1 business system used for sales, stock, bulk purchase, distribution, etc. They want to analyse sales figure, profitability, supplier performance, and distribution performance. The architecture is 1 DDS (see my book chapter 2), no ODS or NDS in the middle.

Break Into Small Parts

The key of managing this project effectively (in terms of its resource use and time) is to break the project into several parts, based on functionality. Team first work together to deliver part 1 (say it’s sales analysis). On week 1, the BA & Architect sit down for a day or two, scoping the functionality. Then the architect spend 3 days doing data modelling (designing the DW table structure), just for part 1. @Architect: I would emphasise not to worry too much about getting it right 100%. Just take a first stab on it. You can refine it later. On week 2, the Architect & the BA spend 2 days specifying the mappings (which column in source going to which column in DW). The architect then spend 2 days creating the DW tables. On the first day of week 2, the architect creates the stage tables, which mimic the structure of the source tables. This way the BI Dev will not be idle week 2: he/she needs to populate the stage tables. Please do not take the number of days literally, as they depends on the size of the work. You could easily double all the numbers. But the proportion should be more or less the same.

Remember that at this time, what we are doing is Sales Analysis (SA). We do not touch customer profitability, supplier performance or distribution performance. Say the ETL goes for 2 weeks (SA only), which is done by the BI Developer. In this time the Architect are designing the reports and cube (SA only). Starting with the UI (which is done together with the BA), then onto the “where the data should be sourced” and then the SQL statement (rough SQL only, leave the details to the developer). One question that the BA should ask him/herself all the time is: Is this what the business need? And the one question that the Architect should ask him/herself all the time is: Will it work?

Testing and Rhythm

The Architect needs to be able to guide the developer. If the Developer is stuck on a particular point (don’t know how to do it), it is the Architect’s job to show how to do it. If there are several approaches how it can be built (say view or direct SQL), it is the Architect’s job to select the best approach. While the developer is busy building the reports and the cube, the Architect and the BA do two things a) create a test plan for SA, and b) design the Customer Profitability (CP), ETL, report & cube. The test plan will probably take ½ week, whereas designing CP will probably take 1-1.5 week. When they are building CP, they will probably get the hang of the rhythm (the repeated cycle of timing). And so, onwards with part 3 (supplier performance) and part 4 (distribution performance).

How about testing? The BA writes the test plan. The BA (helped by the Architect) does the system testing & UAT. The architect prepares the DWBI system for testing. The developer does the unit testing.

It is my experience and a pair of Architect + BA will be able to feed 1 ETL developer and 1 Report/Cube developer quite adequately. This is a point where I find the balance. The workload is not too much or too little on either side.


What does the PM do? The PM is the one ultimately responsible for the delivery of the project. Apart from managing the project (project plan, monitoring progress, providing adequate resource, budgeting), there are 2 main things that the PM must do: a) to shield the team from outside pressures, b) to communicate with outside parties/stake holders. Some people say that PM (in this team structure of 4-5 people) is a part time job, which I tend to agree. The PM can take 1  more project (or two), while at the same time running this BI project. Some PM plays 2 schedules: 1 for the external stake holders and 1 for the team member. This does not work. Within 3 weeks he or she will get caught. Need to have 1 schedule and be open. As with any projects, the name of the game is trust. In order for the project to run well, you need to trust the other team members.

For a bigger project, the 3 pillars are still there: PM, BA, Architect. These people are the ones who drive the rest of the project team. They drive it from 3 different sides: 1 from the management side, 1 from the business side and 1 from the technical side. You can add 2 more developers and 1 more tester, as long as you break it into smaller part like above, and the 3 pillars stand, you will be able run the project in balance and keep everyone occupied.

Hope this helps. As usual I welcome any question and discussion at or via comments. Vincent Rainardi, 16/1/2011


  1. Impressive guideline! I quite agree that it’s best to find jack-of-all-trades, but obtaining them can be a difficult and lengthy process!

    Comment by Claire — 3 February 2011 @ 8:55 pm | Reply

  2. Nowadays, in reality,it is very difficult to get resources with experience (as you mentioned like min 3 projects). In order to get the proj, sometime companies are forced to go with less exp people and struggle during the implementation. One point is very valid- Non DWBI person shouldn’t be manager for BI project. I personally experienced the difficulties.

    Comment by sai — 8 March 2012 @ 8:50 pm | Reply

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